LinkedIn SSI Score Explained
Your Social Selling Index (SSI) measures how effectively you use LinkedIn for sales. Learn what it is, check yours, and improve it.
Last updated: February 2025
What is LinkedIn SSI Score?
The Social Selling Index (SSI) is LinkedIn's measurement of how well you leverage the platform for social selling. It's scored from 0 to 100, calculated daily based on your activities.
LinkedIn introduced SSI to help sales professionals understand their effectiveness on the platform. While it was originally designed for Sales Navigator users, anyone can check their SSI score for free.
How to Check Your SSI Score
- 1. Log into your LinkedIn account
- 2. Visit
linkedin.com/sales/ssi - 3. Your score appears immediately (no Sales Navigator required)
Your SSI is made up of four pillars, each worth up to 25 points. Understanding these pillars helps you identify where to focus your improvement efforts.
The 4 Pillars of SSI
1. Establish Your Professional Brand
How complete and compelling your profile is
How to Improve:
- +Complete all profile sections (headline, about, experience)
- +Add a professional photo and banner image
- +Include relevant skills and get endorsements
- +Request recommendations from colleagues and clients
- +Post original content that showcases expertise
2. Find the Right People
How effectively you search and identify prospects
How to Improve:
- +Use LinkedIn search filters to find decision-makers
- +Save searches for your target audience
- +View profiles of people in your target market
- +Use Sales Navigator for advanced search (if available)
- +Connect with people who match your ICP
3. Engage with Insights
How you interact with content and share valuable information
How to Improve:
- +Share industry articles with your own commentary
- +Comment thoughtfully on posts from prospects and peers
- +Publish long-form articles on LinkedIn
- +Engage with content from target accounts
- +Share company updates and achievements
4. Build Relationships
How you connect and maintain professional relationships
How to Improve:
- +Send personalized connection requests
- +Follow up with new connections via messages
- +Engage with your network's content regularly
- +Respond to messages and comments promptly
- +Strengthen connections with decision-makers
What's a Good SSI Score?
Industry Benchmarks
Average SSI scores vary by industry and role. Sales professionals typically score higher than other roles:
- • Top sales performers: 70-80+
- • Average sales professionals: 40-60
- • General LinkedIn users: 20-40
Does SSI Score Actually Matter?
Yes and no. SSI is a useful diagnostic tool, but it's not the ultimate measure of LinkedIn success.
Why SSI Matters
- • Higher SSI correlates with better reach and visibility
- • LinkedIn's algorithm may favor higher-SSI profiles
- • It identifies specific areas for improvement
- • Sales leaders use it to benchmark team performance
Why SSI Isn't Everything
- • High SSI doesn't guarantee sales results
- • It measures activity, not conversion quality
- • You can game the score without real engagement
- • Response rates and meetings matter more than score
Bottom line: Use SSI as one data point, not the only metric. Focus on activities that generate actual conversations and meetings, not just score optimization.
SSI and LinkedIn Automation
LinkedIn automation tools can impact your SSI score — for better or worse.
Positive impact: Consistent outreach activity (connection requests, messages, profile views) can boost the "Find the Right People" and "Build Relationships" pillars.
Negative impact: If automation leads to low acceptance rates or spam reports, it can hurt your overall LinkedIn standing (and potentially your SSI).
LeadHunter's Approach
LeadHunter's AI focuses on quality over quantity. By scoring leads and writing personalized messages, you get higher acceptance rates and meaningful conversations — activities that positively impact SSI while generating actual results.
Quick Tips to Boost Your SSI
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