Manufacturer Breaks Into Enterprise Accounts
How a mid-size precision parts manufacturer landed $1.5M in Fortune 500 contracts using LinkedIn to reach procurement decision-makers — proving that LinkedIn works beyond tech.
The Challenge
PrecisionWorks (name changed) is a 50-year-old precision parts manufacturer with excellent capabilities but an aging customer base. They needed to break into Fortune 500 accounts to fuel growth — but had no idea how to reach enterprise buyers.
Their obstacles:
- • No existing relationships at target enterprise accounts
- • Trade shows were expensive and yielded few qualified leads
- • Cold calls to procurement departments went to voicemail
- • Competitors with established relationships had the advantage
They had the capabilities to serve enterprise clients — but couldn't get in the door.
The Solution
PrecisionWorks implemented LeadHunter to systematically reach enterprise decision-makers:
Multi-Stakeholder Targeting
AI identified and scored multiple contacts per target account — procurement directors, operations VPs, quality managers, and plant engineers. Building consensus, not just single-threading.
Industry-Specific Messaging
Messages referenced specific industry challenges — supply chain disruptions, reshoring initiatives, quality certifications. Not generic manufacturing pitches.
Credibility Stacking
AI wove in ISO certifications, existing enterprise clients (anonymized), and specific capability matches. Enterprise buyers need proof before meetings.
Signal-Based Prioritization
LeadHunter detected companies posting about supply chain issues, hiring procurement roles, or announcing expansion plans. These became priority targets.
The Journey
Enterprise Target Mapping
Identified procurement directors, operations VPs, and plant managers at Fortune 500 manufacturers. Created industry-specific messaging around supply chain resilience.
Credibility Building
AI-powered outreach emphasized industry certifications, existing enterprise clients, and specific capability matches. Multi-threading to reach multiple stakeholders per account.
First Enterprise Wins
Closed first Fortune 500 contract ($350K). Two more enterprise accounts in final negotiations. LinkedIn became primary channel for enterprise prospecting.
Enterprise Growth Engine
3 Fortune 500 accounts generating $1.5M annually. Sales cycle reduced 25% through multi-stakeholder engagement. 15 more enterprise opportunities in pipeline.
The Results
Annual contract value from new accounts
First enterprise accounts in company history
From qualified conversations to meetings
Multi-threading accelerated decisions
"We'd been trying to break into enterprise for years. Trade shows, cold calls, RFP responses — nothing worked. LinkedIn got us in front of decision-makers who actually wanted to talk. We closed our first Fortune 500 account within 5 months."
Key Takeaways
LinkedIn works beyond tech. Enterprise procurement, operations, and engineering professionals are all active on LinkedIn.
Multi-threading accelerates enterprise sales. Reaching multiple stakeholders simultaneously shortened the sales cycle by 25%.
Signals matter in enterprise. Companies posting about supply chain issues were 5X more likely to take meetings.
Credibility must be front-loaded. Enterprise buyers need proof (certifications, existing clients) before engaging.
See how other teams use LeadHunter: SaaS Startup · Marketing Agency · All Use Cases
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